Market Sectors: Introduction

ActivePlan is a breakthrough technology designed to fill the gap that exists between the management systems of clients and their suppliers, not simply translating reports, but interacting directly with the databases of each application allowing the detailed background information to be accessed.
The underlying principle of ActivePlan is that people should be allowed to use the applications that best suit their particular function or activity. Some “experts” recommend that clients force suppliers to use a single, or significantly rationalised, applications platform but the evidence shows that different people using the same application are equally able to generate data that does not interchange easily.


The ActivePlan solution focuses on the quality and structure of the data produced by each application, not the applications themselves. By researching the previous failures and successes, the ActivePlan solution combines processes; advanced technology and recognition of the part people have to play in a successful, and more importantly sustainable, implementation of an effective system.


ActivePlan acts as a “glue” that allows previously incompatible software applications to be linked together and provide clients with the means to understand how their space is being used, what impact it is having on their core business processes and also give them the opportunity to experiment with “what if’s” to arrive at the optimum layouts going forward.
The fact that ActivePlan works with existing data sets, being ownardly generated and maintained by established processes, implementation is far easier than is the norm both in terms of initial data assimilation and overcoming the natural concerns of individual departmental stakeholder who actually become keen to see their data contributing to a wider whole that will be used by senior management to steer the business.


Marketing

ActivePlan is able to engage at a detailed operational level in a business or organisation so the marketing message will vary according to the type of facility. Also, because we are keen to lock into tangible and demonstrable added value, we are focusing on five (albeit large) sectors:

This will allow us to achieve high visibility with the first few projects, benefit from references from successful implementations and develop the metrics to measure the value delivered.
The marketing strategy is to identify suppliers of existing services into each of these sectors and allow them to integrate ActivePlan into their solutions/services to generate added value services and then give the client organisation the option of licensing ActivePlan directly.
A specific selling proposition will be created for each sector that identifies the benefits for both the client and the consultant.